Go Local Go Different Santa Fe Brand Identity

Go Local Go Different Santa Fe Brand Identity

Go Local Go Different is an initiative of the Santa Fe Office of Economic Development, and in partnership with Prospera Partners, to support local businesses, create more neighborhood placemaking opportunities, and educate consumers on the importance and real impact of spending at locally owned businesses.

Designed to represent all the ways in which you can support local, and spinning off of Santa Fe’s moniker “The City Different,” the identity system and its messaging may be used by businesses and organizations throughout the community to promote the campaign — and to put power behind the initiative.