With an extensive career in the areas of publication, advertising, and a plethora of other design specialties, my passion for design and branding continue to lead me down the most inspiring pathways.
As Co-Owner, Designer, and Brand Strategist at Rinse Design, I have led the creation and development of branding projects across diverse sectors including organic foods, sustainable finance, community foundations, environmental organizations, fine art, architecture, and entrepreneurship.
I also co-founded and launched The Design Corps of Santa Fe, an initiative dedicated to elevating the role of leading visual communication professionals in the region and championing design as a powerful catalyst for social change.
Over the past decade, my passion for genealogy has grown through extensive research into my own family history—tracing roots back to the 16th century and beyond. This personal journey inspired me to establish Akin in 2022, a design studio devoted to honoring family stories and ancestral legacies through thoughtful retrospectives, expert research, and curated book design.
Experience
Akin / akin.house
Owner, Designer, Genealogist / Nov 2022–present / Santa Fe, NM
Specialize in genealogical research and design of tailor-made ancestry books, and other timeless gifts, that honor cherished family histories.
Santa Fe Art Institute / sfai.org
Design & Communications Manager, Event Planner / Oct 2017–Jun 2021 / Santa Fe, NM
To propel SFAI into their 35th anniversary and establish a trajectory reflective of their history, designed and developed a new brand identity through insightful advertising, communication materials, and a dynamic website. Successfully produced SFAI’s monthly and annual fundraising events — cultivating community engagement and philanthropic support.
The Design Corps of Santa Fe / design-corps.org
Co-Founder, Brand Designer, Event Planner / 2015–2023 / Santa Fe, NM
Co-founded the Design Corps of Santa Fe, an alliance of creative professionals, to elevate the value of design and visual communication services in our community through hosted workshops, partnerships, and networking events.
Rinse Design / rinsebucket.com
Co-Owner, Creative Director & Brand Strategist / 2012–2021 / Santa Fe, NM
Built bold, purpose-driven brand identities for socially-responsible businesses and organizations — amplifying missions that audiences care about. From strategy to execution, led every phase of the process as project manager, creative director, and production designer.
Cisneros Design / cisnerosdesign.com
Art Director / 2006–2012 / Santa Fe, NM
Directed the design and project management of diverse projects — including brand identity, publications, packaging, and advertising campaigns — collaborating with a multidisciplinary design team.
Skills
Advertising Campaigns
Book Design
Brand Identity
Brand Strategy
Copywriting
Digital Marketing
Event Design
Logo Design
Marketing Strategy
Package Design
Photo & Video Art Direction
Presentation Design
Print Management
Project Management
Publication Design
Typography
Website UI Design
Technical
Adobe Creative Suite Expert
Audio/Video Production Experience
Canva & Figma Proficiency
Prepress Expertise
WordPress Design and Production